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Branding HitFit Org

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Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Stratégie et manifeste de marque pour l'OBNL HitFit à Montréal

Dans le cadre d'un cours universitaire, nous avons travaillé avec l'organisme HitFit. Après une rencontre avec la co-fondatrice, une stratégie de marque a été élaborée afin de guider le design du logo et du territoire de marque. 

L'objectif était de concevoir une stratégie et une image de marque pour l'organisme HitFit afin qu'il puisse se démarquer de ses compétiteurs et qu'il soit reconnu de leur public cible. Le manifeste de marque réalisé comprend une analyse de la marque qui comprend une recherche ainsi qu'un positionnement de pilier d'agentivité et une promesse d'accomplissement, un plan d'action, un guide d'utilisation du logo, un territoire visuel, les applications graphiques et un vidéo de marque. Tous ces éléments permettront à HitFit de se déployer en tant que marque engagée, fière et experte qui fait une différence dans la vie des jeunes de Montréal.

En collaboration avec Andrée-Anne Binette, Alexandra Nicolaïeff, Catherine Jean-Baptiste et Émilie Cheminais

2022
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Brand Design brand identity branding Logotype OBNL visual identity marketing organisation strategy
Sources images, vidéos et pictogrammes: Pexels, Unsplash, Flaticons
Source mockups: freepik, envato elements, ls graphics, mockup world, free mockup, mr mockup, leo designs stuff
Branding HitFit Org
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